Andrew Marantz takes an in depth look at Brad Parscale in the March 2nd, 2020 edition of the New Yorker . Parscale didn't necessarily invent any new social media tools in his subliminal digital marketing campaign on behalf of Donald Trump in 2016. He understood marketing, (social) media, and tech. The key to Parscale's success was being in the right place...at the right time...for the right price...with an open mind...willing to listen to those Silicon Valley gunslingers from Facebook and the likes (and infamously turned down by the Clinton campaign). And now Brad Parscale is back as Donald Trump's 2020 campaign manager, and he has assembled the most advanced arsenal of digital media ever assembled, and he's going to use it in the worst way possible. Here is a link to the NYer story on Apple News .
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